ISBN 9780471476115 | 0471476110 Textbooks - "Corporate Social Responsibility Doing the Most Good for Your Company and Your Cause" by Philip Kotler Nancy Lee Philip Kotler J L Kellogg Graduate School of Management Northwestern Univ Nancy Lee

Authors: Philip Kotler - Nancy Lee - Philip Kotler (J. L. Kellogg Graduate School of Management - N…
ISBN 10: 0471476110
ISBN 13: 9780471476115
Edition: 1
Release: December 13, 2004
Format: Hardcover (320 pages)
List Price: $34.95
More Details

List Price: $34.95

Tags: Business & Investing, Popular Economics,

Book Description:
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

Filter By Condition

Used
New
Rental
eBooks
International
Local Options

Search By Location

Rental Term

Show Prices

Apply Coupons
Apply Sales Tax (estimate)

Getting Prices, Please Wait

Loading…

Seller	Condition	Price	Shipping	Total (inc. est. tax)

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause