Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
- ISBN 10: 0618785914
- ISBN 13: 9780618785919
- Author: Jay Conrad Levinson
- Edition: 4 Upd Exp
- Release: 2007-05-22
- Format: Paperback (384 pages)
- List Price: $14.95
- Tags: Business & Investing, Popular Economics, Marketing & Sales, Marketing, Sales & Selling, Small Business & Entrepreneurship
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Book Description: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
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