ISBN 9780618785919 | 0618785914 Textbooks - "Guerrilla Marketing 4th edition Easy and Inexpensive Strategies for Making Big Profits from Your Small Business" by Levinson Amy Jay Conrad Levinson Jay Conrad Jay Conrad Levinson Jeannie Levinson

Authors: Levinson - Amy - Jay Conrad Levinson - Jay Conrad - Jay Conrad / Levinson - Jeannie / Levi…
ISBN 10: 0618785914
ISBN 13: 9780618785919
Edition: 4 Upd Exp
Release: May 22, 2007
Format: Paperback (384 pages)
List Price: $14.95
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List Price: $14.95

Tags: Business & Investing, Popular Economics,

Book Description:
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business