International Business Economics: A European Perspective

• Authors: Judith Piggott - Mark Cook
• ISBN 10: 1403942196
• ISBN 13: 9781403942197
• Edition: N.e
• Release: July 11, 2006
• Format: Paperback (416 pages)
• List Price: $79.00
• More Details
  
  

  List Price: $79.00

  Tags: Business & Investing, Popular Economics,

  Book Description:
  This book provides students with an understanding of the international business environment from a European perspective, but also within the broader context of how Europe and European business fit into the global economy. The text discusses changes taking place in the global economy and considers the challenges Europe is facing as the EU its businesses seek to maintain their position in an increasingly competitive world. Companion Website: http://www.palgrave.com/business/piggott/

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