This is the Number One "Sunday Times" Bestseller. For years, economist Robert Frank has been encouraging his students to use economics to explain the situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal. Now he shares the most intriguing questions and the economic principles that answer them to reveal why many of the most puzzling parts of daily life actually make perfect (economic) sense. This recording is unabridged. Typically abridged audiobooks are not more than 60 per cent of the author's work and as low as 30 per cent with characters and plotlines removed.