Expanded Second Edition -- The is the book that has helped thousands of agents take their business to the next level. Isn't it your turn? Find out how to effectively reach top-tier buyers and sellers of luxury homes and successfully position yourself as a sought after expert in this exclusive market.--- The Second Edition has been updated and expanded to include current luxury market information and more marketing ideas for real estate professionals who want to maximize their success in the upper-tier. Because the luxury home market has changed in the last several years, rather than reprinting the original book, it made sense to revise and expand it with lots of new information and ideas. For those of you who've asked -- yes, there are more stories, too.