ISBN 9780130105844 | 0130105848 Textbooks - "Marketing of Agricultural Products 9th Edition" by Richard L Kohls Joseph N Uhl Kohls Joseph N Richard LUhl Richard L Kohls Joseph N Uhl Richard L Kohls Joseph N Uhl Richard L Uhl

Authors: Richard L. Kohls - Joseph N. Uhl - Kohls - Joseph N. - Richard L.;Uhl - Richard L. Kohls; …
ISBN 10: 0130105848
ISBN 13: 9780130105844
Edition: 9
Release: July 29, 2001
Format: Hardcover (544 pages)
List Price: $123.20
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List Price: $123.20

Tags: Business & Investing, Reference, Shopping & Commerce,

Book Description:
The ninth edition of Marketing of Agricultural Products contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.

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Marketing of Agricultural Products (9th Edition)