Writing for the Mass Media (6th Edition)
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Tags:
Business & Investing / Reference / Writing / Nonfiction / Social Sciences / Communication
- Author: James G. Stovall
- Edition: 6
- Release: 2005-06-27
- Format: Paperback (384 pages)
- ISBN 10: 0205449727
- ISBN 13: 9780205449729
- List Price: $68.20
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Book Description: This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing--inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations--and covers all major areas of media, including the Internet. Its basic and practical approach make it an excellent text for an introductory writing course.
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