Dynamics of Mass Communication

• Author: Dominick
• ISBN 10: 007110318X
• ISBN 13: 9780071103183
• Edition: 9th
• Release: April 1, 2006
• Format: Paperback
• List Price: Unknown
• More Details

  Tags: Business & Investing, Skills, Communications,

  Book Description:
  Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication - from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.

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