The Basics of Media Research
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Tags:
Business & Investing / Skills / Communications / Nonfiction / Current Events / Mass Media
- Authors: Dietram A. Scheufele - Earl R. Babbie
- Edition: 1
- Release: 2007-01-01
- Format: Paperback
- ISBN 10: 0495003565
- ISBN 13: 9780495003564
- List Price: $70.95
Book Description: THE BASICS OF MEDIA RESEARCH provides an applied approach to research in mass communication with contemporary examples from media and market research and expanded coverage of focus groups and online methods of data collection.
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