The Search: Information Gathering for the Mass Media

• Authors: Duncan - Duncan McDonald - Lauren Kessler - Kessler - L. Kessler~D. McDonald - Lauren;McDo…
• ISBN 10: 0534162789
• ISBN 13: 9780534162788
• Edition: 2 Sub
• Format: Paperback (288 pages)
• List Price: $32.95
• More Details
  
  

  List Price: $32.95

  Tags: Business & Investing, Skills, Communications,

  Book Description:
  Takes an upbeat approach to discovering the information that mass media professionals require, whether in public relations, advertising, broadcast, or news reporting. It is intended to be of interest to students of journalism and mass communication, newswriting and reporting.

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