How do quantitative methods help us to acquire knowledge of the real world? What are the `do's' and `don'ts' of effective quantitative research? This refreshing and accessible book provides students with a novel and useful resource for doing quantitative research. It offers students a guide on how to: interpret the complex reality of the social world; achieve effective measurement; understand the use of official statistics; use social surveys; understand probability and quantitative reasoning; interpret measurements; apply linear modelling; understand simulation and neural nets; and integrate quantitative and qualitative modelling in the research process. Jargon-free and written with the needs of students in mind, the book will be required reading for students interested in using quantitative research methods.
Business-Money, Skills, Communications,