Companies canâ€™t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing themÂ—turning ideas into actual breakthrough products, services, and process improvements.Thatâ€™s because Â“ideatingâ€ť is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiativeÂ—whether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to:Â• Build the Right Team: Determine whoâ€™ll be on the team, where theyâ€™ll come from, how theyâ€™ll be organized, how much time theyâ€™ll devote to the project, and how theyâ€™ll navigate the delicate and conflict-rich partnership between innovation and ongoing operations.Â• Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation.Practical and provocative, this new book takes you step-by-step through the innovation execution processÂ—so your Big Ideas deliver their full promise.