Ev told Jack he had to Â“chill outâ€ť with theÂ deluge of media he was doing. Â“Itâ€™s badÂ for the company,â€ť Ev said. Â“Itâ€™s sendingÂ the wrong message.â€ť Biz sat betweenÂ them, watching like a spectator at a tennisÂ match. Â“But I invented Twitter,â€ť Jack said. Â“No, you didnâ€™t invent Twitter,â€ť Ev replied.Â Â“I didnâ€™t invent Twitter either. Neither didÂ Biz. People donâ€™t invent things on theÂ Internet. They simply expand on an ideaÂ that already exists.â€ť In 2005, Odeo was a struggling podcasting start-upÂ founded by free-range hacker Noah Glass and staffedÂ by a motley crew of anarchists. Less than two yearsÂ later, its days were numbered and half the staff hadÂ been let go. But out of Odeoâ€™s ashes, the remainingÂ employees worked on a little side venture . . . that byÂ 2013 had become an $11.5 billion business. That much is widely known. But the full story ofÂ Twitterâ€™s hatching has never been told before. Itâ€™s aÂ drama of betrayed friendships and high-stakes powerÂ struggles, as the founders went from everyday engineersÂ to wealthy celebrities featured on magazineÂ covers, The Oprah Winfrey Show, The Daily Show,Â and Timeâ€™s list of the worldâ€™s most influential people.Â New York Times columnist and reporter Nick BiltonÂ takes readers behind the scenes as Twitter grewÂ at exponential speeds. He gets inside the heads ofÂ the four hackers out of whom the company tumbled: Â• Evan Â“Evâ€ť Williams, the ambitious farm boy fromÂ Clarks, Nebraska, who had already created BloggerÂ and sold it to Google for millions. Quiet andÂ protective, Ev is a shrewd businessman who madeÂ tough choices in the interest of his companies, firingÂ cofounders and employees who were once friends. Â• Jack Dorsey, the tattooed Â“nobodyâ€ť who helpedÂ mastermind the original concept of Twitter, becameÂ a billionaire tech titan, and convinced the media thatÂ he was the next Steve Jobs. Â• Christopher Â“Bizâ€ť Stone, the joker and diplomatÂ who played nice with everyone. As drama ensued,Â he was the only founder who remained on goodÂ terms with his friends and to this day has no enduringÂ resentments. Â• Noah Glass, the shy but energetic geek who investedÂ his whole life in Twitter, only to be kicked out andÂ expunged from the companyâ€™s official history.Â As Twitter grew, the four founders fought bitterly forÂ money, influence, publicity, and control over a companyÂ that grows larger and more powerful by the day.Â Ultimately they all lost their grip on it. Today, none ofÂ them is the CEO. Dick Costolo, a fifty-year-old formerÂ comedian, runs the company. By 2013 Twitter boasted close to 300 millionÂ active users around the world. In barely six years,Â the service has become a tool for fighting politicalÂ oppression in the Middle East, a marketing musthaveÂ for business, and the worldâ€™s living room duringÂ live TV events. Today, notables such as the pope,Â Oprah Winfrey, and the president of the United StatesÂ are regular Twitter users. A seventeen-year-old with aÂ mobile phone can now reach a larger audience thanÂ an entire crew at CNN. Biltonâ€™s unprecedented access and exhaustiveÂ investigating reportingÂ—drawing on hundreds ofÂ sources, documents, and internal e-mailsÂ—haveÂ enabled him to write an intimate portrait of fourÂ friends who accidentally changed the world, andÂ what they all learned along the way.
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