Product Strategy for High Technology Companies
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Tags:
Business & Investing / Small Business & Entrepreneurship / Management & Leadership / Industrial / Management / Strategy & Competition
- Author: Michael E. McGrath
- Edition: 2nd
- Release: 2000-10-12
- Format: Hardcover (400 pages)
- ISBN 10: 0071362460
- ISBN 13: 9780071362467
- List Price: $49.95
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Book Description: One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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