Portrait and wedding photographers will find scores of proven-effective strategies for starting a new studio or improving an existing one in this thoroughly updated edition of the industry classic. This volume provides practical advice and surefire strategies for every aspect of operating a photography studio: from choosing a location, financing, and equipping the business to pricing jobs, negotiating with photo labs, and selling to the public. Here are scores of no-nonsense guidelines for devising short- and long-term business plans, handling paperwork effectively, conducting public relations and self-promotion programs, and more. Also included is an all-new section on the use of digital photography as well as completely revised lists of Web sites, equipment, and other photography resources. " . . . the book could help photographers avoid some of the distress of a highly competitive studio business."–Studio Photography.