Streetwise Meeting and Event Planning: From Trade Shows to Conventions, Fundraisers to Galas, Everything You Need for a Successful Business Event

• Authors: Joe LoCicero - Joe - LoCicero
• ISBN 10: 1598692712
• ISBN 13: 9781598692716
• Release: October 1, 2007
• Format: Paperback (384 pages)
• List Price: $19.95
• More Details
  
  

  List Price: $19.95

  Tags: Business & Investing, Small Business & Entrepreneurship,

  Book Description:
  With guerrilla marketing tactics bombarding potential clients and customers, business owners are turning to events as a creative, effective means to advertise, sell, and fundraise.Marketing specialist Joe LoCicero offers readers insider secrets for organising a successful event including budgeting and scheduling, staffing an event, choosing the appropriate venue and theme, negotiating with vendors, and obtaining media coverage.Whether it's a grand opening, non-profit church fundraiser, meeting, black-tie gala, or casual cocktail party, "Streetwise[registered] Meeting and Event Planning" provides readers with the tools they need to organise an event that makes an impact.

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