Go behind the scenes and cash in on the undisclosed, off-the-record strategies of todayâ€™s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants Â– all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in Â‘ordinaryâ€™ businesses including retail stores, restaurants, sales careers Â– reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses! Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never new existed!