ISBN 9781400160631 | 1400160634 Textbooks - "The Art of the Start The Time&Tested Battle&Hardened Guide for Anyone Starting Anything" by Guy Kawasaki

Author: Guy Kawasaki
ISBN 10: 1400160634
ISBN 13: 9781400160631
Edition: Unabridged,MP3 - Una
Release: January 19, 2009
Format: MP3 CD
List Price: $19.99
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List Price: $19.99

Tags: Business & Investing, Small Business & Entrepreneurship, Entrepreneurship,

Book Description:
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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