Publishing for Profit: Successful Bottom-Line Management for Book Publishers

• Authors: Woll - Thomas Woll - Thomas / Raccah - Dominique (FRW)
• ISBN 10: 155652997X
• ISBN 13: 9781556529979
• Edition: Fourth Edition, Four
• Release: January 1, 2010
• Format: Paperback (400 pages)
• List Price: $24.95
• More Details
  
  

  List Price: $24.95

  Tags: Business & Investing, Small Business & Entrepreneurship, General,

  Book Description:
  Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, online marketing and sales, and e-book publishing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.

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