This book provides a step by step blueprint to getting started in the online dog boutique industry. It is written by a successful dog boutique owner who gives tips and secrets to success in an easy to understand format. Business owners in this niche typically are new to eCommerce and are unaware of the potential pitfalls of building a business online. The book not only covers getting started, but also delves into marketing strategies and website promotion- a critical aspect that requires precise action. Before you invest a great deal of time and money getting started in this industry, invest less than $20 and get a few pointers from an industry expert.