Six Men Who Built The Modern Auto Industry
- ISBN 10: 0760319588
- ISBN 13: 9780760319581
- Author: Richard A. Johnson
- Edition: Hardcover
- Release: 2005-05-28
- Format: Hardcover (384 pages)
- List Price: $27.95
- Tags: Business & Investing, Small Business & Entrepreneurship, New Business Enterprises, Popular Economics, General, General AAS
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Book Description: This is the story of six extraordinary men who redefined and redirected the automotive industry after World War II. The six are: Henry Ford II (visionary autocrat with an iron will); Soichiro Honda (most successful automotive entrepreneur since Henry Ford I); Eberhard von Kuenheim (founder of the modern BMW); Lee Iacocca (father of the Mustang and saviour of Chrysler); Ferdinand Piech (builder of Volkswagen Group), and GM executive Robert Lutz (a driving force at Chrysler, GM and BMW).
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