ISBN 9781412992657 | 1412992656 Textbooks - "Entrepreneurship An Innovators Guide to Startups and Corporate Ventures" by Meyer Marc H Meyer Frederick G Crane Marc H Crane Frederick G Meyer Marc H Marc H Meyer Frederick G Crane

Authors: Meyer - Marc H. Meyer - Frederick G. Crane - Marc H.; Crane - Frederick G.; Meyer - Marc H…
ISBN 10: 1412992656
ISBN 13: 9781412992657
Release: December 9, 2010
Format: Paperback (472 pages)
List Price: $89.95
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List Price: $89.95

Tags: Business & Investing, Small Business & Entrepreneurship, New Business Enterprises,

Book Description:
This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth. It shows students how to understand their industry dynamics and customer needs, test their venture idea in the market and with target customers, and write a successful business plan for a startup or a corporate venture. The authors use clear frameworks and systematic methods that are based on the decades of experience, not just in the classroom, but from starting, advising, and helping to manage successful ventures.

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Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures