This book offers in-depth, expert information on the principles of jewelry display, including image, layout and planning. It covers showcase selection, lighting, color, basic display elements, display fabrics, specific merchandise, and promotional display. The book also examines floorboards, showcase trim, signage, wall cases, countertops and floor displays, accessories, windows, security concerns, maintenance and packaging. There's even a checklist for things to do prior to opening, and a glossary of visual merchandising terms. With clear, teaching text and more than 100 full-color photos and illustrations, this book will guide you through all the steps required to succeeding in retail jewelry sales.