Discover the Super Bowl: the annual NFL Championship Game and world's most popular sporting event. This new, picture-filled book is your ticket to the Super Bowl, the world's most popular single-day sporting event. Stunning color photographs of Super Bowl heroes, rare collectibles, and memorabilia reveal the color, pageantry, and history of the Super Bowl and provide an insider's look at the biggest event of the year. See Super Bowl heroes from Bart Starr to Joe Montana to John Elway, close-up photographs of every Super Bowl championship ring, how the Super Bowl trophy is created, and souvenirs form every Super Bowl game. Learn what Joe Namath said to make history, why Garo Yepremian is part of Super Bowl lore, how "The Fridge" became a national hero, and which teams have won the most Super Bowls. Discover what goes on during the fun-filled week before the game, how the Super Bowl show is created, who holds the most Super Bowl passing records, and what it takes to win the Super Bowl. And much, much more!