E-Commerce: Business, Technology, Society (3rd Edition)
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Tags:
Computers & Internet / Business & Culture / Web Marketing /
- Authors: Carol Traver - Kenneth Laudon
- Edition: 3
- Release: 2006-04-01
- Format: Hardcover (878 pages)
- ISBN 10: 0131735160
- ISBN 13: 9780131735163
- List Price: $151.20
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Book Description: This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
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