Advanced Web Metrics with Google Analytics
- ISBN 10: 0470253126
- ISBN 13: 9780470253120
- Author: Brian Clifton
- Edition: Paperback
- Release: 2008-03-31
- Format: Paperback (364 pages)
- List Price: $39.99
- Tags: Computers & Internet, General, Business & Culture, Web Marketing, Databases, Data Mining
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Book Description: Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
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