Email Marketing: An Hour a Day
- ISBN 10: 0470386738
- ISBN 13: 9780470386736
- Authors: David Daniels - Jeanniey Mullen
- Edition: Paperback
- Release: 2008-11-24
- Format: Paperback (312 pages)
- List Price: $29.99
- Tags: Computers & Internet, General, Business & Investing, Industries & Professions, Retailing, Business & Culture
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Book Description: If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
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