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Facebook Marketing: Leverage Social Media to Grow Your Business

Book Description: Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works!   With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact Getting into the Facebook community: crucial dos and don’ts Joining the right Facebook Groups—or starting your own Creating a Facebook blog that attracts paying customers Promoting products and services with free Facebook Marketplace classifieds Hosting your own Facebook events: from company picnics to concerts Successfully advertising on Facebook, without overspending Promoting your business within today’s most popular Facebook applications Tracking the results of your advertising Using brand-new viral video marketing techniques Driving even more Web traffic to your Facebook pages Building your own Facebook applications Introduction 1   1 Targeting Your Profile 5     Welcome to Facebook Marketing 5     Welcome to Facebook 7     Getting Started with Facebook 8     The Profile Tab 12         Across the Top 13         The Search Bar 15         Name, Photo, Networks, and Status 18         The Mini-Feed Section 19         The Friends and Friends in Other Networks Sections 19         The Photos Section 21         The Groups Section 23         The Information Section 24         The Education and Work Section 24         The Gifts Section 25         The Wall Section 25         Editing Your Profile 25         Setting Profile Privacy 27     The Friends Tab 31         Searching for Friends 31         Managing Your Friends 33         Creating Friend Lists 35     The Inbox Tab 37         Reading Messages 38         Avoiding Spam 39         Reading Notifications 39         Composing Messages 40     Getting Help 41   2 Facebook Groups 45     Welcome to Facebook Groups 45         Messaging Your Members 46         A Word About Spam 46     Joining Facebook Groups 47         What Groups Are Available? 47         Taking a Look at a Group 51         How Do I Join a Group? 54         Which Groups Can I Join? 54     Creating Your Own Facebook Groups 55         Creating Your Group 57         Customizing Your Group 58         Inviting Friends to Join Your Group 61         Seeing Your New Group 65     Managing Your New Group 67         Deleting a Group 70   3 Creating Your Own Pages 71     Welcome to Facebook Pages 71     Pages from a Marketing Perspective 72         Viral Marketing with Pages 73         Page Authenticity 74     Finding Pages 75         Searching for Pages 76         Browsing Pages by Type 78         Browsing All Pages 79     Becoming a Fan of a Page 80     Examining a Page 83     Sharing a Page 85     Creating Your Own Page 88     Examining Your New Page 92     Editing Your Page 94     Updating Your Fans 98     Promoting Your Page 99   4 Hosting Your Own Facebook Events 101     Welcome to Facebook Events 101     All About Facebook Events 102     Checking Out Your Friends’ Events 103     Taking a Look at an Event 104         The Information Section 106         The Description Section 107         The Other Information Section 109         The Photos,Video, and Posted Items Section 109         The Confirmed Guests Section 109         The Other Invites Section 109         The Wall 110         The Event Type and Admins Section 110     Adding an Event to Your Event List 110     Browsing for Events 113     Searching for Events 113     Creating an Event 115     Customizing an Event 117         Uploading the Image for the Event 118         Setting Event Options 118         Setting Event Access 119         Inviting People to Your Event 119     Seeing Your Event 122     Managing and Publicizing Your Event 124         Message All Guests 1...

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