This book is for anyone who bakes and sells or simply wants to learn tips and tricks from a professional. Part one explains about baking and includes all the secrets Ms. Fix learned in her retail, commercial, and home-based baking career. It contains short-cuts, tips, and proven results rarely found anywhere, including recipe and product development, shortcuts for improving kitchen production, and how to adapt commercial baking to home baking. To help readers fully utilize their home kitchens it covers everything you didn't know to ask about how heat and ovens affect baked goods. Part two includes more than 100 of her best-selling recipes with variations and creative ideas to help turn them into signature products, plus information and recipes for healthier baking with whole grains. There's also "Insider Tips" for maximizing sales appeal and a chapter on recycling excess products. Many authors with little or no experience hold themselves up as experts. Ms. Fix, however, with 30 plus years experience in the food industry, actually gives readers usable and productive tips, secrets of the professionals. This book is clearly a recipe for success.