Why suffer the major label blues? An industry insider explains what it takes to be one's own music mogul in this completely revised and expanded edition of Start and Run Your Own Record Label. It's a brave new world in the recording industry. New and affordable recording technologies have made it easier than ever to record music at home, and sell it online and at performances. As a result, musicians are finding it easier to achieve their musical goals. In this updated and expanded edition, three new chapters address the business end of running a record label, exploring alternative markets for all genres of music, and maximizing the use of the Internet. The revision also includes dozens of new comments by experts on today's music market. Anyone seeking to be the next lan MacKaye or Sean "P. Diddy" Combs couldn't take a better first step.