Hard to believe, but losing weight and living a healthier lifestyle should be easy. Ken Leebow has identified a few simple principles that will make it easy for you. He practices what he preaches! By following a few rules, he lost 30 pounds and lowered his total cholesterol to 150 (no meds). After thousands of hours of research and obtaining the above results, Ken decided to write a fun book to assist the millions of people who find losing weight difficult.