Nudge
- ISBN 10: 0300144709
- ISBN 13: 9780300144703
- Author: Richard H. Thaler
- Edition: Large Print Ed
- Release: 2008-06-15
- Format: Paperback (532 pages)
- List Price: $45.00
- Tags: Health, Mind & Body, Psychology & Counseling,
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Book Description: Nudge is about choices—how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make— including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible “choice architecture”can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.
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