Major collections of research contributions on the fundamental nature of children's television viewing have been compiled in this book. Each chapter presents the assumptions, methodologies, theories, and major research findings of a particular research program or tradition. Chapters 1 through 4 are directed toward the examination of children's attention to television. Specifically, studies address children's actions, reactions, processing, recall, and learning to watch television. Chapters 5 through 9 are oriented toward children's comprehension of the content and format features of the medium. These chapters focus on interpretation and inference, methodological exploitation of the medium, the social psychological view, approaches to reality judgment, and educational television's entertainment features. Research applications or interventions are proposed in chapters l0 through l3. These final chapters center on formative research on appeal and comprehension, implications for cognition, imagination and emotion, the nature of television literacy and the critical viewer, and the ways present reports may be synthesized and future research conducted.