Appropriate for mid-to- upper-level introductory courses at Universities. Message - Meet the challenge with Carlson . Modern psychology is a dynamic, multi-faceted discipline and students have changing needs. Many professors want to use an Intro Psych text that meets their high standards, but is also palatable and attractive to 1st year students.Carlson meets the challenge. Carlson's Psychology 3rd Canadian edition, a comprehensive, superbly written text, has a research foundation that takes students on a rigorous exploration of the core principles of the whole field. The authors' balanced approach is respectful of, and fair to, different points of view and to classic and contemporary topics. This text is very current with recent biological and physiological discoveries accurately portrayed. References include the significant work of researchers in Canada and the rest of the world. To complement the text, innovative multi-media supplements offer built-in learning opportunities for self-assessment, practice and mastery.