Mental Judo is the application of the principles of physical judo to human communication and persuasion. Mental Judo is a 21st century technology that enables even conflict avoidant individuals to be powerful and effective. The incredible secrets of Mental Judo can be successfully employed in every facet of business and personal life. Sales are multiplied through the power of Mental Judo's gentle persuasion. Business relationships and negotiations improve as customers, associates, superiors and subordinates are gently convinced to see things "your way". All areas of internal/external communications are vastly improved, including customer service,sales, management, employee and public relations, social and family interactions. Anyone can acquire this dynamic ability of persuasive communication. Each of us possesses great power that is often over-shadowed by fear, embarrassment or lack of confidence. Mental Judo strips away barriers allowing us to achieve total command of any circumstance. The same time tested Judo techniques that enable a meek competitor to conquer a powerful opponent are utilized in Mental Judo with outstanding results.