If John hadn't experienced more noes since his last book, Leading Leaders to Leadership, he wouldn't have anything more to share with you. We wouldn't have published this book either! It's simple. If you're not out there getting more noes you won't achieve the success you want. Going through but, more importantly, growing through the noes is the way of success! When you embrace no you'll grow, and the yeses that shape your future will come into your life.