COLLECTIBLE MOVIE POSTERS ILLUSTRATED GUIDE WITH AUCTION PRICES What makes a movie poster valuable? 1978: A woman buys her husband a gift--an old horror-movie poster, one of many in a stack. The price: $10. The poster hangs on their wall for 30 years. "I knew it was something special," she says. In 2009, they sell it for $107,550. Since the 1990s, rare movie posters have skyrocketed in value. High demand and low supply have created one of today's hottest collectibles markets. Hollywood celebrities buy up these classic pieces of movie memorabilia--but so do everyday collectors: people who love the color, history, drama, and beauty of American film posters. In Collectible Movie Posters, Jim Halperin and Hector Cantu -- two experts from Heritage Auction Galleries, which handles 70 percent of the world's movie poster auction sales -- share with you the wonderful world of the rarest, the most valuable, and the most exciting movie posters known to exist. Who knows -- maybe a poster that you find in an antique store's bargain bin will someday make this list.