Every single thing that has been made by man or woman has been designed. We are quick to recognise the designer's imprint in the cut of a couture dress, in the outline of a landmark building or in the shape of the latest motor car. Less visible are those designers who shape and fill our daily lives with everything from the paperclip to the personal stereo, the flatpack shelving unit to the supermarket label. In fact, design is all around us, but we very rarely notice it. In this book, Terence Conran makes us open our eyes and address the ways in which we encounter and relate to design on a daily basis. A fascinating text full of information and anecdote, along with stimulating photography, makes this book an indispensable reference book for all those interested in the subject.