No other text conveys such a passion for this exciting and profoundly important discipline. While more brief than the traditional business law text, it provides solid coverage of the core topics, especially contracts. This one-semester, paperback meets all AACSB curriculum standards. A focus on human conflict makes the book sparkle. Innovative, chapter-opening vignettes; fascinating cases; and business applications create student interest, while cases are summarized in the authors' own words. The result is a business law text that is authoritative and accurate, yet a pleasure to read.
Law, Business, Franchising,