With a practical focus on persuasive writing strategy, Michael R. Smith identifies and explores three processes of persuasive writing—logos, pathos, and ethos—and provides a thorough introduction to the elements of rhetorical style. Using detailed how-to guides and plenty of examples, the author’s distinctive approach to persuasive writing examines: technical aspects of rhetorical style: metaphor, literary allusion, figures of speech, and graphic design three basic processes of persuasive legal writing strategy: Logos: logic and rational argument Pathos: value-based argument Ethos: establishing credibility interdisciplinary contributions to persuasive writing from fields such as cognitive psychology, classical rhetoric, and morality theory effective strategies that extend beyond the trial or appellate brief to a broad range of documents and settings In the Second Edition, the reader will find: a new organization that puts a greater emphasis on practice and relatively less on theory for each of the three processes of persuasive writing strategy a new six-Part organization: I. Introduction II. Logos Strategies III. Pathos Strategies IV. Ethos Strategies V. Rhetorical Style VI. The Ethics and Morality of Persuasion coverage of new developments in cognitive psychology, Pathos persuasion, and the role of metaphor in persuasive legal writing. the same manageable length For a complete examination of the technique and strategy behind persuasive writing, Smith’s text strikes the right balance of depth and scope for upper-level legal writing courses.