This seminal report outlines a street-graphics system that ensures on-premise signs are expressive, appropriate, legible, and compatible with the character of the community. The system is a legally enforceable regulatory framework that makes good design possible. It offers benefits to business owners by eliminating the visual cacophony that often drowns out their messages and to drivers and pedestrians by making it easier and safer for them to find what they're looking for. The CD-ROM includes a model ordinance, links to a community sign ordinance and samples of signs based on the street graphics principles, and more. This is an essential report for communities dealing with the challenging issue of regulating commercial signs.