The Aba Guide to Legal Marketing: A Collection of the Best Ideas, Approaches, and Success Stories

• Author: Gary A Munneke
• ISBN 10: 0897079922
• ISBN 13: 9780897079921
• Release: June 30, 1995
• Format: Paperback (177 pages)
• List Price: Unknown
• More Details

  Tags: Law, Law Practice, Law Office Education,

  Book Description:
  In these 14 articles, marketing experts, practising lawyers and law firm marketing administrators share their innovative methods for competing in an aggressive marketplace. Discover how to deal effectively with the media, budget and evaluate marketing and structure lawyer-nonlawyer affiliations.

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