Power Marketing for Attorneys is a comprehensive marketing program aimed at attorneys and other service professionals. It consists of 3 CD's, 12 sessions, and 3 hours of cutting edge strategies, tactics and inside tips you are unlikely to find anywhere else. This spoken word CD series answers questions such as: 1. How to decide where to advertise? 2. What is my number one asset and how do I utilize it? 3. What kind of marketing strategies can I employ for little or no money? 4. How do I go about mounting an effective Public Relations campaign? 5. What is database marketing? 6. What do I need to know prior to launching a television campaign? 7. Should I concentrate my efforts on attracting new clients, cultivating relationships with current clients or a combination of both? 8. How can I increase my bottom line by 20% or more in the coming year?