Not just for every person who is serious in crafting effective advertising, but also for every advertiser who needs to get the maximum benefit from his campaign, My Life in Advertising is a book of condensed advertising wisdom. This book is not written as a personal history, but as a business story. Hopkins tried to avoid trivialities and to confine to matters of instructive interest. The chief object behind every episode in this book is to offer helpful suggestions to those who will follow Claude's system and to save them some of the midnight groping which he did. This book teaches you how to align with the common person and think the same way as the regular people who are actually your own customers. Anyone serious about his advertising or products needs to grasp and read this book.