Marketing Your Practice: Creating Opportunities for Success (Practitioner's Toolbox Series)
- ISBN 10: 1557983585
- ISBN 13: 9781557983589
- Authors: American Psychological Association - APA
- Edition: 1
- Release: 1996-06
- Format: Paperback (82 pages)
- List Price: $29.95
- Tags: Medicine, Internal Medicine, Business & Investing, Marketing & Sales, Marketing, Health, Mind & Body
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Book Description: This guide emphasises the exploration of new concepts in marketing your organisation and presenting strategies for applying them. The process described consists of analysing market opportunities, selecting target markets and market segmentation, developing market strategies, developing a marketing plan, and organising and implementing the marketing plan. Is shows how psychologists need to market their practices to communicate to clients how they can serve special behavioural health needs and to stand out among their competition.
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