Health care providers often overestimate their ability to communicate effectively at the patient's level of understanding. This can put compliance, safety, and outcomes at risk. That's why Dr. Michael S. Woods wrote In A Blink. It's the only resource you'll need to raise awareness, improve assessment, and help you adapt within seconds to the patient's communication needs. Use the practical advice in Dr. Woods' book to apply the 3As of effective communication, as you increase your awareness of the patient based on his or her gender, ethnicity, religious, cultural, and socioeconomic background; rapidly assess what information you should share, based on these characteristics; immediately adapt your communication style to the situation, so you provide just the right amount of details for the individual to make an informed decision; and save time, end frustrations, and ensure a quality outcome.