Sport, Spectacle, and NASCAR Nation critically examines the complex intersections of sport, consumer culture, and contemporary US politics. Based on extensive ethnographic research, the authors give a first-hand account of NASCAR's recent ascent into the North American sporting mainstream. Along the way, they explore the unique bond between NASCAR and conservative US political movements--and their various Southern, Christian, militaristic, free-market alignments. Sport, Spectacle, and NASCAR Nation is a must read for students and scholars in cultural studies, sport studies, education, sociology, and political sciences, as well as those interested in promoting a less divisive sporting future.
Business-Money, Marketing-Sales, Consumer-Behavior,