Every person has been programmed to some degree. The Virus (Thorin s fourth book) is the cure for that condition. In The Virus, Thorin exposes the tricks and tactics that external forces (salesmen, religious leaders, social forces, authoritarians, product pushing corporations...) use to condition behavior. The Virus successfully straddles both psychology and sociology as it delivers the goods in Thoirn's trademark "intellectual rebellion" style. The Virus is a book which exposes (in an easy to read, yet witty and entertaining style) the way in which members of society are persuaded, conditioned, and manipulated. Many people think that they are capable of picking up on these ever-present persuasions and subtleties, but as they finish The Virus, many will look back in astonishment that their beforehand knowledge was simply the tip of the iceberg. Although this ingenious book could be reverse-engineered by business owners, P.R. firms, and media spinsters, the true intent of this book is to enlighten its readers of "the translucent strings which model and direct behavior, persuade purchasing habits, condition thought patterns, and manipulate the mass into submissive servants". The tricks are all exposed and all the curtains are fully pulled back. The psychological wizardry is broken down, and as the virus unfolds, the snake oil salesmen are exposed. Are you ready to step free from your mental shackles? If so, then you are ready to read this book; you are ready to unleash The Virus and stop the external programming and manipulation of your own mind.