ISBN 9781576756270 | 1576756270 Textbooks - "Cracking the Code How to Win Hearts Change Minds and Restore Americas Original Vision" by Hartmann Thom Hartmann Thom Author with Jim Hightower Forward By

Authors: Hartmann - Thom Hartmann - Thom {Author} with Jim Hightower {Forward By}
ISBN 10: 1576756270
ISBN 13: 9781576756270
Release: September 1, 2008
Format: Paperback (223 pages)
List Price: $14.95
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List Price: $14.95

Tags: Nonfiction, Politics, General,

Book Description:
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision